Logo Design, Branding, Key Art Integration

Dance Central is multi-game franchise that recently came to VR. With that move came a shift in 3D style that called for a brand refresh. We worked towards referencing the light ribbons that permeate the world while still leaning on the game’s visual history.

Stylistic and tonal explorations

Stylistic and tonal explorations

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Typographic tightening

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Final treatment

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Key art integration • Illustration by Matt Perlot